Internet Marketing FAQ

“Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing.” (source)

Effective internet marketing programs deliver a positive return on your investment.  Unlike other traditional forms of advertising and marketing such as brochures, product spec sheets, flyers, proposal packages, yellow pages, etc., Internet marketing can be dynamic (not static) and interactive; engage the message consumer on an individual basis. 

While the initial cost to develop and implement an effective Internet marketing campaign can be costly, it is far more cost effective than doing things the old fashioned way; in print.   Imagine discovering –at the last minute—a significant error was made on a print run of 50,000 pieces of an expensive four-color, multi-page brochure.  Now imagine the brochure is due to be mailed out within the next 24 hours to coincide with a newspaper ad campaign.  Aside from the enormous expense to reprint all 50,000 pieces, it’s unlikely the deadline to distribute the mailer could be achieved. 

If this example were applied to an Internet marketing campaign, changes to a website can usually be made quickly and at nominal cost and are effective immediately.  Internet Marketing can not replace existing (traditional) forms of advertising and marketing, it enhances it.  Internet Marketing can (and should) serve as an important element in an organization’s marketing strategy.

• Agility (ability to respond quickly and efficiently to market opportunities and external forces).
• Accessibility (Internet is ubiquitous, not a passing fad).
• Interactivity (engage customer/client on an individual basis).
• Measurability (Accountability)
• Profitability (Positive ROI)
• Reachability (ability to compete locally or globally; not limited by time or geography).

That’s a secret.  The efficacy of MarketWorks’ approach towards development, implementation and management of our client’s Internet marketing programs have proven positive results time and again.  We serve as the nexus for our client's online business interests, utilizing the Internet to identify market opportunities and new customers and clients.  Our unique, customized Internet marketing solutions deliver consistent, targeted, unique-visitor traffic with measurable results. 

Not exactly.  MarketWorks provides website management services and customized Internet marketing solutions that deliver consistent, targeted, unique-visitor traffic.  Our website management services fall under several categories:

• Custom Website Design or Redesign
• Domain Name Portfolio Management
• Email Account Management
• Hosting Account Management
• Professional Copywriting
• Web Server Maintenance
• Website Maintenance