 Online Identity Development FAQ
 How are you and your company represented on the Internet? Do you know which web sites are returned by the search engines for your most important keywords and phrases? Are you proactive at creating and managing the information that exists (on the Internet) about you and your firm? How effective is your Internet presence compared to that of your competition? If you're unable to answer any of these questions, we can help.
“Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or "flame") websites (and weblogs) launched by consumers and, as some believe, competitors.
Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public's voice, making points of view - good or bad - easily expressed...
Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.” (source)
A positive, professional and trustworthy online identity goes a long way to ensure success for any Internet venture. What follows are several frequently asked questions regarding MarketWorks’ online identity development consulting services.
Frequently Asked Questions
- What is Online Identity Development?
- Why would I hire MarketWorks to develop an online identity for my company?
- What does it cost?
- How long until I see noticeable results?
- Does MarketWorks provide reputation management consulting services?
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What is Online Identity Development? |
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Simply stated, online identity development is the deliberate process of creating an organizations Internet persona. Online identity development includes effectively managing and proactively influencing the information that exists (external) to you and your organization.
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Why would I hire MarketWorks to develop an online identity for my company? |
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Knowledge, experience and results. MarketWorks provides website management, Internet marketing and consulting services for a variety of clients and has for more than a dozen years. We serve as the nexus for your online business interests, utilizing the Internet and related technologies to identify market opportunities resulting in new customers and clients. Our impartial Internet consulting services and Internet marketing solutions are not template driven. We do not approach projects with the philosophy that one-size-fits-all. We custom design Internet marketing solutions that are unique to each client, their industry and the customers they serve. Our client’s return on investment is not just a concept, it’s a requirement. With that philosophy, it is no surprise we consistently deliver results that exceed industry standards as well as our client’s expectations.
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What does it cost? |
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The answer to this question depends entirely upon you and/or your organization’s current online identity status. Whether we’re creating an Internet presence from scratch or improving an existing effort, MarketWorks serves as an objective and trusted resource for project management, technology and vendor selection, site design and development, opportunity analysis as well as online advertising and marketing. While our services are not inexpensive, online identity development is a necessary investment to secure a profitable Internet presence.
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How long until I see noticeable results? |
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Success is measured in months not days or weeks. A commitment to developing a positive, profitable online identity requires patience and reasonable expectations.
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Does MarketWorks provide reputation management consulting services? |
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No. We will be happy to discuss your particular situation and work with you to come up with a reasonable action plan. We are comfortable working within your corporate structure and with your third-party service providers.
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