Search Engine Marketing FAQ's | Internet Marketing Services FAQ's

Search Engine Marketing FAQ

Simply stated, the purpose of search engine marketing is to increase a website's visibility in the search engine results pages (SERP). MarketWorks' SEM services include paid inclusion, paid placement and techniques that adhere to the search engine guidelines. Our search engine marketing services are proven to increase a website's position in natural search results.

Frequently Asked Questions

What is Search Engine Marketing?

"Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion." (source)

Will Search Engine Marketing give my company a Return on Investment (ROI)?

Yes. Search engine marketing is a cornerstone of an effective Internet strategy and is crucial to the success of any online business. If your website is not represented on the first few results pages of Google either in natural (organic) search results or in the paid results, it's as though your website does not exist. At MarketWorks, our white hat SEM services provide clients with consistent, highly-targeted unique visitor traffic, above average conversion rates and a positive return on their Internet investment.

Assuming I’m interested and would like to proceed with a search engine marketing campaign … why would I hire MarketWorks?

Experience - With more than a decade of experience, we help companies leverage the Internet and technology to gain a competitive advantage in a complex and rapidly changing world. Whether we’re creating an Internet presence from scratch or improving an existing effort, MarketWorks serves as an objective and trusted resource for project management, technology and vendor selection, site design and development, opportunity analysis as well as online advertising and marketing services.
Results - Our client’s return on investment is not just a concept, it’s a requirement. With that philosophy, it is no surprise we consistently deliver results that exceed industry standards as well as our client’s expectations.
References – MarketWorks provides website management and Internet marketing consulting services for a variety of clients, any of whom will attest to our ability and performance.

What’s involved in a search engine marketing campaign?

First we begin by gathering information about you, your organization, your business practices, your website (past performance), your industry, your competitors and so on. This information becomes the foundation for our analysis. Next, we conduct an in-depth review and analysis of your existing website (assuming you have one); this analysis is referred to as a comprehensive website audit. Once all of this information has been collected and processed, we may draft project request for proposals (RFP), request for contracts (RFC) and/or project specifications and requirements documents. MarketWorks can serve either in an advisory role or assume direct responsibility for the development, implementation and ongoing management of a client’s search engine marketing campaign.

How expensive is Search Engine Marketing?

While it is not inexpensive, search engine marketing is by far the most cost effective and proven method to create and maintain a profitable Internet presence. Unlike traditional advertising and marketing techniques which are broad based and more passive in nature, search engine marketing engages the user and delivers website visitors who are specifically looking for your products or services.

At MarketWorks, we provide a comprehensive collection of services designed to tap the power and potential of the Internet to build and maintain your business. Our impartial Internet consulting services and Internet marketing solutions are not template driven. We do not approach projects with the philosophy that one-size-fits-all. We custom design Internet marketing solutions that are unique to each client, their industry and the customers they serve. To learn more about the costs associated with developing and implementing a successful search engine marketing program, contact MarketWorks today.