Search Marketing For Lawyers FAQ

Yes.  Search engine marketing is a cornerstone of an effective Internet strategy.  If your law firm’s website is not represented on the first few results pages of Google either in natural (organic) search results or in the paid results, it's as though your website does not exist.  At MarketWorks, our white hat SEM services provide our clients with consistent, highly-targeted unique visitor traffic, above average conversion rates and a positive return on their Internet investment.  MarketWorks has proven experience in working with law firms to build a steady stream of highly targeted unique visitor traffic from top search engines such as Google, MSN and Yahoo.  Our client’s return on investment is not just a concept, it’s a requirement. With that philosophy, it is no surprise we consistently deliver results that exceed industry standards as well as our client’s expectations.

First we begin by gathering information about you, your law firm, your specific practice area(s), your current and historical business practices, your website (past performance), your primary market area, your competitors and so on.  This information becomes the foundation for our analysis.  Next, we conduct an in-depth review and analysis of your existing website (assuming you have one); this analysis is referred to as a comprehensive website audit.  Once all of this information has been collected and processed, we may draft project request for proposals (RFP), request for contracts (RFC) and/or project specifications and requirements documents.  MarketWorks can serve either in an advisory role or –as we have with most of our law firm clients, assume direct responsibility for the development, implementation and ongoing management of their Internet presence and search marketing.

While it is not inexpensive, search engine marketing is by far the most cost effective and proven method to create and maintain a profitable Internet presence for your practice.  Unlike traditional advertising and marketing techniques which are broad based and more passive in nature, search engine marketing engages the user and delivers website visitors who are specifically looking for your services.  At MarketWorks, we provide a comprehensive collection of services designed to tap the power and potential of the Internet to build and maintain your practice.  Our impartial Internet consulting services and Internet marketing solutions are not template driven. We do not approach projects with the philosophy that one-size-fits-all. We custom design Internet marketing solutions that are unique to each client, their industry and the customers they serve.  To learn more about the costs associated with developing and implementing a successful search engine marketing program, contact MarketWorks today.

Our white-hat SEM services provide consistent, highly-targeted unique visitor traffic, above average conversion rates and a positive return on our client’s Internet investment.  Our search engine marketing services will not only help you reach your target audience but improve the likelihood your website visitors will become clients or referrals.

That’s a secret.  The efficacy of MarketWorks’ approach towards development, implementation and management of our client’s Internet marketing programs has proven positive results time and again.  We serve as the nexus for our client's online business interests, utilizing the Internet to identify market opportunities and new clients.  Our unique, customized Internet marketing solutions deliver consistent, targeted, unique-visitor traffic with measurable results. 

Not exactly. MarketWorks provides website management and Internet marketing solutions that deliver consistent, targeted, unique-visitor traffic.  Our services fall under several categories:

• Custom Website Design or Redesign
• Domain Name Portfolio Management
• Email Account Management
• Hosting Account Management
• Internet Marketing & Promotions
• Online Advertising & PPC Campaign Management
• Professional Copywriting
• Web Server Maintenance
• Website Maintenance