Search Engine Marketing

The purpose of search engine marketing is to increase a website's visibility in the search engine results pages (SERP). MarketWorks' SEM services include paid inclusion, paid placement and techniques that adhere to search engine guidelines and are proven to increase a website's position in natural search results.

Search engine marketing is a cornerstone of an effective Internet strategy and is crucial to the success of any online business. If your website is not represented on the first few results pages of Google either in natural (organic) search results or in the paid results, it's as though your website does not exist. At MarketWorks, our white hat SEM services provide clients with consistent, highly-targeted unique visitor traffic, above average conversion rates and a positive return on their Internet investment.

Our search engine marketing services will not only help you reach your target audience but improve the likelihood your website visitors will become your clients and/or customers. MarketWorks search engine marketing services include (but are not limited to) the following:

• Analyze client's business needs related to online advertising and marketing with a focus on search engine marketing (SEM).
• Conduct detailed website audits.
• Conduct in-depth vendor analysis: providing recommendations in the selection and/or evaluation of Internet services, software and/or application providers.
• Conduct ongoing, in-depth website analysis and log file analysis.
• Conduct research and draft project Request for Proposals (RFP) and Request for Contracts (RFC).
• Create and manage (plan and buy) online ad campaigns on the major search sites.
• Create and manage online ad campaigns on industry/niche content sites.
• Monitor search engine positioning of client website(s).
• Monitor and analyze website traffic statistics.
• Provide keyword analysis and keyword lists, analyze search volume, make recommendations.
• Provide advanced search engine optimization (SEO) services.
• Manage third-party vendors, web-developers, designers, hosting providers, coders, etc.
• Manage domain name registrar account(s).
• Manage domain name portfolio (DNS).
• Manage search engine submission and advertising programs to include paid inclusions and ongoing PPC-campaign bid management and optimization.

Search engine marketing is by far the most cost effective and proven method to create and maintain a profitable Internet presence. Unlike traditional advertising and marketing techniques which are broad based and more passive in nature, search engine marketing engages the user and delivers website visitors who are specifically looking for your products or services.

At MarketWorks, we provide a comprehensive collection of services designed to tap the power and potential of the Internet to build and maintain your business. Let MarketWorks take your business to the next level.