Search Engine Optimization

Do most of your website visitors arrive via one or more of the major search engines? Does your website appear on the first few pages of Google search results for your most relevant and important keywords and phrases? Are your most relevant and important keywords driving the bulk of your website traffic? If you answered no, MarketWorks can help.

While most organizations monitor visitors to their website, few are both proactive and proficient at consistently generating targeted website traffic with high conversion rates. That's where we come in. MarketWorks is an Internet marketing consulting firm specializing in advanced search engine optimization (SEO) services. We develop, implement and manage effective Internet strategies and online marketing programs that deliver measurable results.

Search engine optimization is sometimes confused with the broader discipline of search engine marketing. SEO is one component search engine marketing, albeit an important one. SEO is concerned with how a website is constructed; its content, its underlying code, even the web server it resides upon. Most important, proper search engine optimization is always ethical and never uses actions or schemes intended to trick search engines.

An effective SEO effort requires painstaking attention to detail and an extensive understanding of search engine algorithms and webmaster guidelines. Successful SEO is measured in months not days or weeks, as such search engine optimization projects require patience and reasonable expectations.

MarketWorks' search engine optimization service is a complex process used to ensure a website is both user-friendly and easily accessible to the search engines. A website optimized for search engines must be constructed so people can easily navigate the website to quickly find the content they seek (often referred to as "usability"). The website must also be constructed so the search engine bots (aka robots, spiders and web crawlers) can quickly and easily crawl and index the entire website.

The ultimate goal of search engine optimization is to increase both the quality and quantity of unique visitor traffic from search engines in the natural (organic) search results. Our search engine optimization services include (but are not limited to) the following:

Analyze client's business needs related to proper website development and management.
Analyze client's business needs related to online advertising and marketing with a focus on search engine optimization (SEO) and search engine marketing (SEM).
Conduct in-depth vendor analysis; providing recommendations in the selection and/or evaluation of Internet services, software and/or application providers.
Conduct detailed website audits for search engine optimization (SEO) and search engine marketing (SEM).
Conduct ongoing, in-depth website analysis and log file analysis.
Conduct research and draft project Request for Proposals (RFP) and Request for Contracts (RFC).
Monitor search engine positioning of clients' website(s).
Monitor and analyze website traffic statistics.
Provide keyword analysis and keyword lists, analyze search volume, make recommendations.
Manage third-party vendors, web-developers, designers, hosting providers, coders, etc.
Manage domain name registrar account(s).
Manage domain name DNS.
Participation in project planning and need assessments, including client meetings and conference calls.
Provide guidance and expertise to clients and their web-developers, designers and programmers in order to maintain client websites and keep them error-free and W3C valid.
Provide regular input of ideas for best practices and process improvement.
Provide ongoing review of campaign success and identification of improvement actions.
Provide creative copy writing (content development).

At MarketWorks, we provide advanced search engine optimization services and customized Internet marketing solutions that deliver consistent, targeted, unique-visitor traffic every time.