Search Marketing for Lawyers

Does your web site consistently generate high-quality client leads for your law firm within your primary practice areas or is it simply a static online brochure for you or your law firm? Is your law firm’s online identity seamlessly integrated with your traditional advertising and marketing or does it lack direction and consistency of message? How many people visit your law firm’s website each month and of those who do, how many website visitors become clients?  What is your average cost of acquisition for each new lead/client? Does your website have a positive ROI and serve as a profit center generating clients and referral business? If you are unable to answer any of these questions or are unhappy with your answers, maybe you need a law firm marketing consultant, MarketWorks can help.

MarketWorks is a website management and Internet marketing firm, specializing in search marketing for law firms and attorneys. Our SEM services include SEO, paid inclusion, paid placement and a variety of techniques that adhere to search engine guidelines and are proven to increase a website’s position in natural search results. If your website is not represented on the first few results pages of Google – either in natural (organic) search results and in the paid results, it’s as though your website does not exist. 

Our white-hat SEM services provide consistent, highly-targeted unique visitor traffic, above average conversion rates and a positive return on their Internet investment.  Our search engine marketing services will not only help you reach your target audience but improve the likelihood your website visitors will become clients or referrals.  MarketWorks search marketing for law firms and attorneys include (but are not limited to) the following:

• Analyze the law firms business needs related to online advertising and marketing with a focus on search engine marketing (SEM) and implement a law firm marketing plan. 
• Conduct detailed website audits.
• Manage internet marketing for attorneys and attorney advertising.
• Conduct in-depth vendor analysis: providing recommendations in the selection and/or evaluation of Internet services, software and/or application providers.
• Conduct ongoing, in-depth website analysis and log file analysis.
• Conduct research and draft project Request for Proposals (RFP) and Request for Contracts (RFC).
• Create and manage (plan and buy) online ad campaigns on the major search sites.
• Monitor search engine positioning of client website(s).
• Monitor and analyze website traffic statistics.
• Provide keyword analysis and keyword lists, analyze search volume, make recommendations.
• Provide advanced search engine optimization (SEO) services.
• Manage third-party vendors, web-developers, designers, hosting providers, coders, etc.
• Manage domain name registrar account(s).
• Manage domain name DNS.
• Manage search engine submission and advertising programs to include paid inclusions and ongoing PPC-campaign bid management and optimization. 

Search engine marketing is by far the most cost effective and proven method to create and maintain a profitable Internet presence. Unlike traditional advertising and marketing techniques which are broad based and more passive in nature, search engine marketing engages the user and delivers website visitors who are specifically looking for your services. 

MarketWorks has proven experience in working with law firms to build a steady stream of highly targeted unique visitor traffic from top search engines such as Google, MSN and Yahoo. Let MarketWorks take your law practice to a whole new level.