Website Management Services

Does your website grow and change with your business?  Does it reflect the most current information regarding your company and your products or services?  Is it easy for you to make changes or updates to your website or is it a struggle each and every time?  Do you know when your domain name registration expires or if your website is hosted on a reliable network?  Is your website hosted on a web server (IP address) with hundreds or even thousands of other websites?  If your website were to go down, how quickly could you restore the site and get back up and running?

A common misconception some organizations have is believing the initial investment in the design and development of their website is all that’s required to launch and maintain a successful online venture.  Nothing could be further from the truth.  As with other valuable assets, a professional and productive website requires constant monitoring, attention to detail and a commitment of time and money.  Many businesses do not have the resources to properly manage thus leverage their Internet presence.  That’s where we come in.   At MarketWorks, we provide website management services and customized Internet marketing solutions that deliver consistent, targeted, unique-visitor traffic.  Our website management services fall under several categories:

• Custom Website Design or Redesign
• Domain Name Portfolio Management
• Email Account Management
• Hosting Account Management
• Professional Copywriting
• Web Server Maintenance
• Website Maintenance

MarketWorks’ reliable website management services including:

• Analyze client's business needs related to proper website development and management.
• Analyze client's business needs related to online advertising and marketing with a focus on search engine optimization (SEO) and search engine marketing (SEM).
• Conduct in-depth vendor analysis; providing recommendations in the selection and/or evaluation of Internet services, software and/or application providers.
• Conduct detailed website audits for search engine optimization (SEO) and search engine marketing (SEM).
• Conduct ongoing, in-depth website analysis and log file analysis.
• Conduct research and draft project request for proposals (RFP) and request for contracts (RFC).
• Monitor search engine positioning of clients' website(s).
• Monitor and analyze website traffic statistics.
• Manage third-party vendors, web-developers, designers, hosting providers, coders, etc.
• Manage domain name registrar account(s).
• Manage domain name DNS.
• Participation in project planning and need assessments, including client meetings and conference calls.
• Provide guidance and expertise to clients and their web-developers, designers and programmers in order to maintain client websites and keep them error-free and W3C valid.
• Provide regular input of ideas for best practices and process improvement.
• Provide ongoing review of campaign success and identification of improvement actions.
• Provide creative copy writing (content development).

For small to mid-sized companies, it just makes sense to outsource your website management and maintenance.  Rather than add additional staff or hire several specialized companies to manage certain elements of your Internet presence, MarketWorks provides a turn-key solution at affordable prices.  Contact us today to discuss your particular needs.